Organizational Culture in Brazil, Argentina and Mexico: A Comparative Study in the Automotive Industry.

This research aims to compare the cultural dimensions of automotive industry in three countries, Brazil, Argentina, Mexico and discuss Hofstede model. Were using two techniques analysis, first being described model Minkov (2013) second statistical technique indicated by critics (McSweeney, 2013). The results found regions Brazil indicate that same country there may exist different values dimensions. Regarding literature on used, this study evidence line with model, although pointing differences are not supported statistically significant differences, measure cultures between countries. As a contribution, indicates need for proposed consider robust techniques, probabilistic sampling comparative analysis prevent misdiagnosis.